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Color Effie for a chance to win a FREE YEAR of FilterEasy!

August 1st, 2017

Click here for a full-page-printout of Effie, the FilterEasy mascot!

August 2nd marks National Coloring Book Day! In recent years, a coloring-for-adults craze has swept the country... mostly in the form of ornate geometric patterns and colored pencils. Whether you’re an adult "channeling zen" by busting out your favorite coloring utensil or you are eternally grateful for the ten minutes of "parenting peace" that can be attained when your little ones are busy creating works of art, FilterEasy wants to help you color today!

kids coloring filter easy effie

Meet Effie, the FilterEasy mascot. We named her Effie, because it sounds like "F-E" which so happen to be the initials of FilterEasy. We chose an elephant because elephants never forget... just like we will never let you forget when it’s time to change your air filters. So many customers have colored in the Effie from the front of our boxes in the past, we thought we would commemorate National Coloring Book Day with an easy contest. Whether you would like to add some color to Effie or have your children do so, we would love to see your work!

Click here for a full-page-printout of Effie, the FilterEasy mascot!

In order to enter our National Coloring Book Day contest, all you need to do is print the Effie coloring page, color it in yourself or have your children flex their artistic skill, snap a photo of the colored Effie, and share it to our Facebook page.

This contest is open to everyone! Even if you’re not a customer of FilterEasy (which, if you’re not a member, you can get your first shipment free if you sign up on National Coloring Book Day), you can still enter the FilterEasy National Coloring Book Day contest. The winner will receive one free YEAR of FilterEasy (that’s one shipment per quarter for as many filters as your home needs). Once you submit your colored Effie to the FilterEasy Facebook page, share your submission to your friends. Whichever piece of "Effie art" gets the most likes/comments/reactions will be declared the winner.

So print out our Effie, and relax... whether that relaxation comes from coloring in Effie or getting a few minutes of peace while your child colors in Effie, and don’t forget to share your work! We can’t wait to see you "bring Effie to life."

Official Contest Rules


1. Eligibility
Effie Coloring Contest (the "Contest") is open to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees of FilterEasy and other companies associated with the promotion of the Contest, and their respective parents, subsidiaries, affiliates and advertising and promotion agencies as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. The Contest is subject to federal, state, and local laws and regulations.

2. Sponsor
The Contest is sponsored by FilterEasy, located at 333 Fayetteville St, Suite #600, Raleigh, North Carolina 27601. Sponsor acknowledges that the Contest is no way sponsored, endorsed, administered or associated with Facebook. Sponsor is using Facebook only as a means of collecting submissions, promoting the contest and gauging popularity of eligible submissions.

3. Agreement to Official Rules
Participation in the Contest constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon being compliant with these Official Rules and fulfilling all other requirements set forth herein.

4. Contest Period
The Contest begins on August 01, 2017 at 8am EST and ends on August 04, 2017 at 11:59 pm EST (the "Contest Period"). Entries that are submitted before or after the Contest Period will be disqualified. Submissions will be accepted for the duration of the Contest using any of the following methods:
Online via Facebook

5. How to Enter
Online: This method of entry will be available by visiting our Facebook page ( and following the directions provided to submit a design for entry.

Limit one (1) entry per person, per email address, and per household for the duration of the Contest Period, regardless of method of entry. Entries received from any person, e-mail address, or household in excess of the stated limitation will be void. All entries become the property of Sponsor and will not be acknowledged or returned.

6. Prize Drawing
On or about August 07, 2017, the Sponsor will determine winner based on # of Facebook likes received for each eligible entry. The odds of being selected depend on the number of entries received. The Sponsor will attempt to notify the potential winner via telephone or email on or about August 07, 2017. If the potential winner cannot be contacted within five (5) days after the date of the first attempt to contact him/her, the Sponsor may select an alternate potential winner in his/her place at random from the remaining non-winning, eligible entries.

7. Winner Notification
The potential winners will be notified by email, Facebook message, or phone and will be instructed on how to redeem their prize. If the potential winner is at least 18 but still considered a minor in his/her jurisdiction of residence, Sponsor reserves the right to award the prize in the name of his/her parent or legal guardian. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by selecting the submission with the next largest # of Facebook likes.

8. Prizes
A one year filter subscription for your home (4 quarterly shipments)

9. General Conditions
In the event that the operation, security, or administration of the Contest is impaired in any way for any reason, including, but not limited to fraud, virus, bug, worm, unauthorized human intervention or other technical problem, or in the event the Contest is unable to run as planned for any other reason, as determined by Sponsor in its sole discretion, the Sponsor may, in its sole discretion, either (a) suspend the Contest to address the impairment and then resume the Contest in a manner that best conforms to the spirit of these Official Rules or (b) terminate the Contest and, in the event of termination, award the prize at random from among the eligible, non-suspect entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to damage the website or undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages (including attorney's fees) and any other remedies from any such person to the fullest extent permitted by law. Failure by the Sponsor to enforce any provision of these Official Rules shall not constitute a waiver of that provision.

10. Release and Limitations of Liability
By participating in the Contest, entrants agree to release and hold harmless the Sponsor, Facebook, and each of their respective parents, subsidiaries, affiliates, advertising and promotion agencies, other companies associated with the Contest, and each of their respective officers, directors, employees, shareholders, representatives, and agents (the Released Parties) from and against any claim or cause of action arising out of participation in the Contest or receipt or use of the prize (including any travel or activity related thereto), including, but not limited to: (a) any technical errors associated with the Contest, including lost, interrupted or unavailable Internet Service Provider (ISP), network, server, wireless service provider, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone, cellular tower or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; (b) unauthorized human intervention in the Contest; (c) mechanical, network, electronic, computer, human, printing or typographical errors; (d) application downloads, (e) any other errors or problems in connection with the Contest, including, without limitation, errors that may occur in the administration of the Contest, the announcement of the winner, the cancellation or postponement of the event and/or the flyover, if applicable, the incorrect downloading of the application, the processing of entries application downloads or in any Contest-related materials; or (f) injury, death, losses or damages of any kind, to persons or property which may be caused, directly or indirectly, in whole or in part, from entrants participation in the Contest or acceptance, receipt or misuse of the prize (including any travel or activity related thereto). Entrant further agrees that in any cause of action, the Released Parties liability will be limited to the cost of entering and participating in the Contest, and in no event shall the entrant be entitled to receive attorney's fees. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.

11. Disputes
Except where prohibited, each entrant agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in North Carolina. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrants rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of North Carolina, without giving effect to any choice of law or conflict of law rules, which would cause the application of the laws of any jurisdiction other than North Carolina.

12. Privacy
Information collected from entrants is subject to sponsor's privacy policy.